Doubletree by Hilton
Doubletree by Hilton had heard from business travellers that their experiences at the hotel were better than they expected. We wanted to find a simple graphic way to express the idea of being in a better place. And we wanted the campaign to look different than traditional hotel advertising. We stumbled across the idea of people being in the wrong place at the wrong time. That area happened to be very rich--and we took advantage of it in TV, print, out of home, and digital.